mailchimp presents original content

owned-and-operated properties, including its dedicated hub, and email and social channels. Rubik’s Brand Ltd, chief executive officer, If you have a great news tip, are interested in advertising on Tubefilter, thinking about possible partnership opportunities, want to find out more about our upcoming events, would like to write a guest post, or just want to say "hello," be sure to drop us a line. © Copyright 2020 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. Smaller Conferences Ready for Basketball With Limited Testing Resources, Up His Scent With One of the 10 Best-Smelling Cologne Gift Sets Money Can Buy. Wunderman Thompson Indonesia, global head, It kind of represents the moment in the artist’s life where they found their voice,” he said. One is ‘Outer Monologues’, which chronicles moments in different people’s lives when they seemed composed on the outside but were freaking out on the inside. Publicis Groupe. The Market for Private Chefs Is Booming. Both made Work & Co the ideal digital partner to bring Mailchimp Presents to life.”.

DiCristina added that the platform is still a work in progress, but Mailchimp knows that its audience is busy. It starts with 50 pieces of original content; dozens more will be added over the next six months. Mailchimp Presents features original short-form series, films and podcasts, presented with those small businesses and entrepreneurs in mind. Tracy Clayton speaks with notable Black women on pivotal moments in their lives.

That content — produced with partners like VICE, Pineapple Street Media, Scout Productions (Netflix’s Queer Eye), and Caviar (Nymphomaniac) — includes original scripted and unscripted shortform series, films, and podcasts. That content -- produced with partners like VICE, Pineapple Street Media, Scout Productions (Netflix’s Queer Eye), and Caviar (Nymphomaniac) — includes original scripted and unscripted shortform series, films, and podcasts.

We do that in a number of ways. Most of the content will live on the Mailchimp Presents site, though DiCristina says the brand may test shows on YouTube and other social channels. Now, with new venture Mailchimp Presents, it’s also content production hub and streaming service — or, a self-described “digital business entertainment platform.”. Creating compelling content your customers will love. We’re really trying to create stories that speak to the themes of what it feels like to be an entrepreneur and what that journey is really like. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Read more about it at Fast Company, Variety, and the Drum. The platform has gone live with over 50 pieces of content, with dozens more set to release this year. A mockumentary exploring the hilarious, high-stakes world of trade shows.

Productions (the producers of “Queer Eye”), Caviar and Pop-Up Magazine to help produce a “high volume of content,” said Sarita Alami, production lead of Mailchimp A collection of original content that celebrates the entrepreneurial spirit.

An Expert Weighs in With Some Tips. Providing great companies with the recognition they deserve. By submitting, you agree to Mailchimp's Privacy Policy and Terms. “Each episode in that show revolves around a song. Take a fresh approach to raising your profile with potential clients.

Shirley Manson sits down with influential musicians such as Liz Phair, Brittany Howard, and George Clinton to discuss the one song that changed everything and the impact it had on their careers and lives. Mailchimp Is Making Original Content Now, Because Why Not? This information will never be shared with a third party, Insights: How To Avoid Quibi’s Gigantic Bust-Out In Your Own Startup, TikTok To Provide Greater Insight Into Video Takedowns With New Notification System, Facebook’s New Podcast Hooks Small Business Owners Up With Established Executives, YouTube Is Running Out Of Room For Political Ads, Invisalign Shares Soar Following Huge Quarter, With Substantial Jolt From Charli D’Amelio. Videos and podcasts focus on the journey of entreprenuership — We'll never share your information. Coming up on the platform are more owned content and licensed content programs and short films. Mailchimp has launched Mailchimp Presents, a new entertainment platform aimed at the company’s millions of small business customers. DDB Worldwide, global chief marketing officer, The Drum, head of analytics, APAC, If you're already a paid subscriber, please sign-in. There’s definitely not a home for that content, across different formats, themes and genres. value to our customers by making content, instead of just sponsoring it.

It’s another case of marketing-as-entertainment, though execs say its lineup of series, films and podcasts are not branded content per se. The Drum, business director, Asia, Mailchimp this week is officially launching Mailchimp Presents, which it describes as a “business entertainment platform,” centered on themes of entrepreneurship and aimed at owners of small businesses. founder and chief executive officer, To promote Mailchimp Presents, the company plans to market it to current customers and visitors to its website and also will spend on paid digital media. A collection of original content that celebrates the entrepreneurial spirit in creative and relatable ways. “Creating this original content came out of a lot of iteration and experimentation,” said Mark DiCristina, the company’s head of brand and Mailchimp Studios. Password   Watch Mardi Gras costumes come to life through an adored New Orleans shop.

The WerrrkForce helps small businesses shine. From industry news, to web series reviews, to related events, and one heck of an Awards Show. Marketing platform Mailchimp is producing its own original short-form video series, films and podcasts around themes that resonate with its users: entrepreneurs and small-business Subscribe today and be educated, entertained and empowered. Lifecycle of a Business explores small businesses in every stage. © Carnyx Group Ltd 2020 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Mailchimp has “long relationships” with many of these companies, through previous sponsorships. Mark DiCristina has been with the company for a decade and was just named head of brand and Mailchimp studios. As for where Mailchimp’s getting the dough to make that major investment…it brought in $600 million in revenue last year and recently told TechCrunch (amidst promoting its other fresh venture, a new marketing platform) that it’s due to bring in $700 million this year. Eight Inc, chief executive officer, the quirky characters and businesses that attend trade shows, an experience many Mailchimp customers are familiar with, Alami added. “Forming one holistic team is the key to building great digital product experiences — and in this case enabled us to create and launch the product in just six months.”. The Observatory International, director, global head of digital marketing & The Barn, in-house creative & media agency, Oliver Agency, ex-Twitter VP,

particularly of series like ‘Serial’” Mark DiCristina, head of brand and Mailchimp Studios, told Publishers Daily. Features providing insights into the marketing industries.

Benefit from our monthly exclusive magazine content in multi-format. If you hear “Mailchimp” and instantly think of emails, you’re not alone. But as of today, the company best known for sending billions of business missives is no longer only an email marketing service. Work & Co’s role in building Mailchimp Presents included information architecture; product design and prototyping; user testing; development and quality assurance. Hit the C-suite spot. ", He added that the most important thing for Mailchimp was not to just make content about entrepreneurs but content for them. “We’re not just making profiles of businesses, we’re not telling stories about the person who had the $100m exit. Free to qualified media, marketing and advertising professionals.

“We can make ads all day long. There’s not really a lot of that kind of content in the world. Mailchimp isn’t saying how much it’s spending on the original content, but its first four video productions alone cost more than $6 million, according to IMDb budget estimates. VaynerMedia, co-founder,

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