The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. The unisex body-care and skincare brand’s assortment spans around 22 products priced from $12 to $56, and body washes are bestsellers. Of those with a serious mental illness, 64% will receive treatment. Rare Beauty considers brands active in the professional, direct-to-consumer and traditional retail segments as long as they exhibit potential to expand at traditional retailers. “The indie beauty explosion has taken the industry by storm, and there are many indie beauty brands with a compelling founder that really knows his or her products and consumers, but, as their business grows, they need more resources, a bigger team and expertise to scale,” says Chris Hobson, president and CEO of Patchology and Rare Beauty. “At Patchology, we weren’t in business to just be a little indie brand.

Started by Bjarke Ballisager and Holly McWhorter, a husband-and-wife duo with a background in journalism, architecture and music, Plant Apothecary’s accessible, aesthetically-driven approach to organic beauty has been welcomed by a wide variety of retailers, notably Aillea, Anthropologie, Macy’s, Selfridges, Goop, Content Beauty & Wellbeing and The Detox Market. “One of the reasons we can be more successful than a typical seed investor in helping brands get from that crucial $1 million to $10 million in sales is that we have been there, done that and seen it,” he says. “I can de-risk an acquisition by going to buyers at top retailers and asking them, ‘If we buy this, would you be interested?’ If they say, ‘No, we have seen 10 brands like that,’ we can stay away, but, if they say, ‘There’s something interesting there,’ we will take a closer look.”.

The singer turned 28 on July 22, and announced the Rare Impact Fund, an effort increase access to mental health services.
Hobson, who was a brand manager at Procter & Gamble, senior vice president of operations and CMO at eCredit, an online credit solutions provider acquired by Fidelity Ventures, and startup advisor prior to Patchology’s launch in 2014, reports the brand’s annual revenues have been doubling. Selena has always been open about her mental health treatment, talking recently about being diagnosed with bipolar disorder and getting treatment at McLean Hospital, which she called “one of the best mental hospitals in the world.” She's also talked about her experience with therapy, medication, and other in-patient mental health treatment. We have never been finance, sales, operations or marketing people. Rare Beauty Brands, a new company from the leadership of Patchology built to foster emerging brands, has purchased Plant Apothecary.. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support. Plant Apothecary’s sales total for last year wasn’t disclosed. Her openness about her own mental health treatment is important because it works toward reducing stigma, which can prevent some from accessing treatment if they need it. The company focuses on brands with groundbreaking entrepreneurs spearheading product development, clear points of differentiation and masstige to prestige positioning that have demonstrated market traction, but aren’t equipped with the … Selena's makeup company Rare Beauty will put 1% of sales toward the fund, along with money raised by partners, with hopes of raising $100 million over the next 10 years to provide mental health services for those who need it most. Ad Choices, Selena Gomez's Rare Beauty Company Starts Mental Health Fund.

Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help your business grow. Generally, Rare Beauty zeroes in on brands bootstrapped prior to its involvement that are generating $500,000 to $10 million in annual revenues. “I genuinely think it can be one of the next great beauty portfolio companies.”. ", Along with the fund, Selena's company also started the Rare Beauty Mental Health Council, comprised of experts and advocates to “guide the company’s strategy to ensure maximum impact,” according to the press release. To revisit this article, visit My Profile, then View saved stories. To revisit this article, select My⁠ ⁠Account, then View saved stories. He estimates Rare Beauty can triple Plant Apothecary’s revenues during its first year at Rare Beauty, and double revenues in subsequent years. Use of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20) and Your California Privacy Rights. Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. All rights reserved. "I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality," Selena said in a press release. At a certain point, we realized that the way for this brand to grow was to find people with that experience and enough money to give the brand what it really needs to put it out there. Other companies executing similar strategies, albeit with divergent distribution targets, include New World Natural Brands, Luxury Brand Partners and Volta Digital Brands. Sign up to our email newsletters to stay up to date on everything indie. © 2020 Indie Beauty Media Group LLC. The company focuses on brands with groundbreaking entrepreneurs spearheading product development, clear points of differentiation and masstige to prestige positioning that have demonstrated market traction, but aren’t equipped with the funding, skill set or personnel to take full advantage of rising consumer demand. Among the key executives are global vice president of marketing Jill Sherman, former senior vice president at Digitas North America; global vice president of sales and training Kathy St. Clair, former vice president of global sales at Skyn Iceland; and vice president of finance Marc Shores, former senior director of finance and operations at Global Protection Corp., and CFO at Dancing Deer Baking Co. According to the National Alliance on Mental Illness (NAMI), only 43% of adults with a mental illness will receive treatment for it in a given year. Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. So, we have said, ‘Let’s take our company, start acquiring indie beauty brands and create a multi-brand platform.’”. All rights reserved. Subscribe to our e-blast today to stay up to date with everything indie. © 2020 Condé Nast.

I think that a lot of brands could feel the same way.”, “One of the reasons we can be more successful than a typical seed investor in helping brands get from that crucial $1 million to $10 million in sales is that we have been there, done that and seen it.”, Hobson explains Rare Beauty specializes in small beauty brands that early-stage investors often find too risky. ), Strange Bird Founder Tina Chow Rudolf Opens Up About Why She Chose Her Contract Manufacturer, What It Takes To Get On Grocery Store Shelves, Five Exciting Beauty Trends From The First Half Of 2020, What Indie Beauty Brands Should Know Before Negotiating With Manufacturers, Emerging Investor And Incubator Patina Takes Minority Stake In Revered British Brand Perfumer H, Kobe Bryant's Brand Art Of Sport Fuels Up With $6M To Build Upon His Legacy. Operating Model; Mission & Values; Retail Partners; Our Offices; Brands. “There are many indie beauty brands with a compelling founder that really knows his or her products and consumers, but, as their business grows, they need more resources, a bigger team and expertise to scale.”. “Founders of indie brands don’t often bring years of experience in finance, sales, operations and marketing to the table, and there’s no reason why you shouldn’t be able to apply that experience to more than one brand. Hobson shares Rare Beauty anticipates establishing in-house brands as well as acquiring outside firms. Money, time, and stigma can all act as barriers, preventing people from getting the help they need. Headquartered in Norwood, Mass., the staff supporting Rare Beauty consists of about 25 people. Our mission is to provide everyday essentials for ALL ages, sexes, and races to enhance their natural, rare beauty. The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. So, the concept of Rare Beauty just made sense to me,” says Holly McWhorter. Patchology (Manufacturing, packaging, branding, etc.

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