Bankruptcy, Criminal Defense, Employment Law, Estate Planning, Family Law, Immigration, Industry Trends & News, Personal Injury, Tips to Minimize The Impact of COVID-19 on Your Law Firm. Each of these tactics effectively brings in new leads and can be implemented for pennies on the dollar compared to TV advertising. The state of this pandemic is changing day to day, so your law firm must be ready to act quickly in response to the current situation. The coronavirus outbreak has made the past few weeks confusing for attorneys, but recent trends show there are marketing tactics that can be used to minimize the pandemic’s negative impact on law firms.

As a result, make sure your marketing partner is focused on how the coronavirus is impacting your current campaigns, and confirm they’re able to quickly make adjustments that are necessary to prevent your firm from falling behind. continues to unfold. Bobby Ravan Director of Vertical Marketing Bobby Ravan is the Director of Vertical Marketing for Scorpion Legal. Angela currently lives in Southern California and when not working she enjoys, reading, baking and spending time with family and friends. Feel free to contact us with any of your questions — we’re happy to help your law firm get through the challenges we’re all currently facing. While clients are less likely to come to your office during this period, your firm can (and should) still deliver value to potential clients. Content marketing is an important part of any successful marketing strategy, but today’s circumstances make it an even more powerful tool for attorneys who want to stand out. Molly Reynolds is the Vertical Marketing Manager for Scorpion's legal division. Consider providing additional remote services for your clients, such as appointments via telephone and virtual meetings. Get the latest details about which businesses qualify for Google's ad credit program and how this form of relief works. Consider new marketing channels that your practice can leverage in the current state of emergency, during which time consumers are most likely doing research for future hiring decisions. He has over a decade of experience helping clients develop and implement tailored marketing strategies aimed at generating demand and driving growth for their business. Consumer behavior has certainly changed during this time, but legal representation will still be in high demand in this country, and having a strategic plan that’s ready to execute when times get better will put your law firm ahead of the pack.
Find out what history says bankruptcy attorneys can expect in the future, as well as steps they can take now to prepare. Now is not the time for a sales pitch.

with the data and tools they need to make this period as normal and productive BLOG: Qualifying for Google’s SMB Ad Credit Program, INFOGRAPHIC: Consumer Perceptions & Spending Survey, BLOG: Marketing FAQs from Attorneys on COVID-19, WEBINAR: Marketing & Management Tips for Law Firms During COVID-19, INFOGRAPHIC: Best Practices for Attorneys, INFOGRAPHIC: Updated Family Law Marketing Trends, BLOG: Q&A with a Family Law Attorney on Coronavirus Strategy, VIDEO: COVID-19 Social Media Best Practices for Family Law Firms, WHITEPAPER: The State of the Criminal Defense Market, SUCCESS STORY: The Law Offices of Lance Fryrear, INFOGRAPHIC: Updated Criminal Defense Marketing Trends, INFOGRAPHIC: Search Trends in Criminal Defense, VIDEO: Advice from a Defense Attorney During COVID-19, VIDEO: COVID-19 Social Media Best Practices for Criminal Defense Firms, WEBINAR: Marketing Tips for Bankruptcy Firms During COVID-19. When new clients aren’t coming in as quickly as usual, it may be tempting to pull back on your marketing efforts to save costs in the short term. Even in times as unexpected as what we’re currently living through, it’s vital to keep your long-term business goals at the center of your marketing strategy. When creating content, you should aim to be educational and genuine. Stay active with followers via your social media accounts to keep the human connection thriving during these times when people are remaining physically distant from each other.

Update your Google My Business page with any updated hours or availability.

you would simply like to know more, You can also find more helpful tips for attorneys on our COVID-19 resource page. Since 2015, he has been working directly with attorneys and law firms at Scorpion to assist in achieving their objectives. As a leader of our Personal Injury marketing division, she works to build and monitor growth of specialty areas within the personal injury vertical and also ensures the success of each individual client.

However, the attorneys who do so are willingly handing clients to their competitors and taking themselves out of the running for future business once lockdown orders are lifted. position to maintain your law firm’s authority and brand recognition Particularly in family law, bankruptcy, and employment law, people are facing unexpected and stressful situations and have questions about their legal options for getting through them. To help attorneys overcome any challenges surrounding COVID-19, we recently hosted a webinar during which myself and a colleague answered questions directly from the audience. See how attorneys can build trust and grow their firms with video content. In his spare time, Bobby enjoys golfing, staying active, and spending time with his family in Southern California. The slowdown of business across the nation will not continue forever, so stay on the forefront of your business planning for the next few months, as well as the next few years. While we’re still seeing an all-time high in Internet searches for various legal practice areas, your clients may not be in a position to hire you during this period.

However, there is a solution: information. Send an email blast to existing clients and other attorneys who may refer cases to you, adding messaging to any ads that you are running (video ads, search engine ads, etc.) How has COVID-19 affected consumers' spending, outlook, and everyday habits? We conducted a survey to find out. Stay-at-home orders have led to a spike in the usage of streaming sites and social media, giving attorneys new channels through which they can demonstrate expertise and inspire confidence with their target audience. FAQs: Attorneys’ Top Questions About COVID-19 & How It Affects Their Marketing. A multilayered approach is a good idea: We are truly living in unprecedented times, and the situation will change by the day. don’t hesitate to reach out.

He has over a decade of experience helping clients develop and implement tailored marketing strategies aimed at generating demand and driving growth for their business. Be a resource and make them feel more in control of their situation by creating educational content about the pandemic’s ramifications on your area of specialty. With so many people at home, Facebook has seen a huge increase in traffic over the past few weeks, giving attorneys a strong opportunity to boost their brand awareness. The more questions you can answer for prospective clients, the more confidence your firm will build in their minds. Most of your clients may not want to visit your office right now due to safety concerns, so staying in constant communication with them will alleviate any fears they may have about their case not being legally represented as they await a resolution. Learn about how your Personal Injury Firm can begin to build an effective post-coronavirus marketing strategy. Implement the use of video on mediums such as YouTube to answer questions and provide reassurance. Your clients are under duress, not only from their legal matter, but also from the current state of the world. Create a YouTube video that gives a high-level look at the options available to people you can help. uncertain time. Remember, your clients still have legal matters that they are turning to the Internet to find solutions for, so now is a good time to provide value that can put them at ease — ultimately leading to additional clients retaining your services in the future. that notes that you are still available for a free consultation. The page will be continuously updated with my firm do to mitigate the negative effects on my practice. If you have any questions about the material presented on this page, or No matter how pressing their situation, certain types of legal matters can get pushed to the backburner in times … However, your potential clients’ process for choosing an attorney is largely unaffected. Lately, we’ve seen a significant increase in the amount of people conducting informational searches. A rundown of attorneys’ most pressing questions about how COVID-19 affects their marketing strategy. The worldwide pandemic of coronavirus (COVID-19) has brought a level of uncertainty and heightened anxiety into our communities. As mentioned above, coronavirus has taken over the news cycle in recent weeks, causing financial and health-related stress for a large number of people. Working Remotely: A Practical Guide for Small Law Firms, Smokeball. BLOG: How Have Bankruptcy Attorneys Been Impacted. By maintaining a strong online presence, you’re building a pipeline of future business by positioning yourself as the top choice when clients are ready to hire. legal representation, and the advice on this page will put you in a strong If you find yourself with additional time on your hands, as many Americans are currently, use that time to remind your potential clients that your law firm is here to serve as a resource for them, and then be ready to help answer their questions and engage with them.

Your practice does not need to completely go dark if you are able to take steps such as these to continue to speak with clients while following recommendations for social distancing and other safety measures.

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