Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. The lyrics ingrained … Doublemint Gum's jingle was so effective that they continued to produce the exact same commercial, year after year. "♫ Double your pleasure, double your fun, with double good, double good, Doublemint Gum! It always went like this: A pair of twins walk along the boardwalk while being creeped on by two dudes in polo shirts. Those girls then buy some gum, after which point the guys walk over and presumably invite them to their frat house. Have double the fun here. After it had already charted, it was revealed that the hit song is actually just an extended version of the new 30-second jingle for Wrigley’s Doublemint gum. He also composed the music for Mutual of Omaha’s “Wild Kingdom,” and a slew of other commercials and television shows. He is best known for the Doublemint gum jingle, "Double your pleasure, double your fun with Doublemint gum" a commercial he wrote for radio in the 1950s, that later ran on television. Severson died at home in Cedaredge on May 20, at 78. During his long career he received 15 Clio Awards. Sep 14, 2013 - • SUMMARY • A 1960s commercial for Doublemint Gum. Via youtube.com. No single gum double freshens your mouth, like Doublemint Doublemint gum!" The girls then leave with the guys. 18. It was launched in the United States in 1914, and has had variable market share since then. I'm talking of course about Wrigley's Doublemint Gum, which played throughout the early 90s in one form or another: Think about how brilliant this is. Paul Severson (1929 – May 20, 2007), was an American music arranger and composer who wrote some of the most recognizable commercial music of our time. 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